Commissioned project for the unveiling of the new Kia logo in Mexico. Based on the motion-inspired concept of the new Kia image, designed to represent the brand’s innovation, we created dynamic real-time light patterns through multi-layer projections and a structure of twenty luminous squares arranged in form of a passage.

Kia Motion has two modes: standby mode, in which artificial intelligence light patterns are generated by an antagonistic generative network, and showtime mode, in which pre-designed content is displayed.