Immersive Experience
Location Mexico City, Riviera maya
Year 2023
Venue Sofitel, Marriott, Barcelò
Type of Project Immersive experience, videogame, RFID
A series of experiences for the promotion of new medical treatments.
The audiovisual content developed in these experiences was based on the diseases migraine and atopic dermatitis.
Immersive Experience
An immersive audiovisual experience was developed to promote understanding and empathy for migraine sufferers. The participants could experience a representation of the most common symptoms of migraine: dizziness, vertigo, photophobia, phonophobia and aura.
Video game in 3D
In this video game, a character was engaged in a daily activity that was interrupted by the onset of a headache. The aim of the game was to reach a healthcare booth, while collecting items and uncover information panels about a new treatment for migraine.
The scenes were developed in a three-dimensional environment, in a big city, and from a third-person perspective.
RFID Technology
Informative modules were created using RFID technology and 3D-printed props to provide information on specific data about a new medication for treating migraines and the prevalence of migraines worldwide.
3D Filter
An atopic dermatitis filter applied to the face was intended to increase the participants’ awareness of the psychosocial effects of the disease.
Immersive content, gamification, and user participation. Immersive content, gamification, and user participation.
AnimationAlberto Torres
BrandingIvonne Hernández
Furniture design and technology integrationDiego Alcalá, Eduardo Moreno y El Taller del Mojo
Graphic designMagali Rosales
Development in UEEduardo Jiménez
Tech and software and development Monodata
Sound designMartín Rivera
ProductionMonodata
UX Design and filter textureCinthya R. Samperio
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