Create your own route

An interactive map that allows to explore and create customized running routes in Mexico City. The routes show information about location, distance, type of slope, elevations, sites of interest, and specific sports advice.

The information for each circuit can be viewed and downloaded via QR code.

Running Center

This interactive experience includes two technological developments: 

1. Real-time transfer of customized bioelectrical impedance analysis results to a display.

2. Immersive visual content prepared to accompany the tour of the runner. The visuals are activated by a motion sensor placed on a treadmill when the runner is detected, and are modified according to the person’s speed to offer a more entertaining and diverse experience. 

Originals x me

A mirror gallery showcases adidas Originals logos created by the general public. The participation, reception and selection of designs is done via a web application that automatically publishes the selected designs in the gallery of the store.  

Draw with adidas

Interactive experience for children that allows to do a digital drawing and discover it in real time in a predesigned sports center. The submitted drawings trigger animations of surprise to bring fun into an experience that inspires new generations to care about the environment and practice sports.